Client: HSN · Industry: Beauty / Retail

Role: Art Director, Creative & Content Strategist

Services: Art Direction, Campaign Design, Branding

(The idea)

Beauty on HSN has to sell in the moment and still feel premium. This work does both with wit: the products become the message, so even a price-point promotion feels like an editorial idea.

(Hero: Beauty Under $50)

An animated ad where the products spell out the offer. Lipsticks, mascara, brushes, gloss and nail polish drop into place one by one until the headline reads Beauty Under $50. The value message only lands once the viewer has watched the products arrive.

(Eye Candy)

A playful take on Too Faced’s Chocolate Bar palettes: the compacts are scattered among broken chocolate on hot pink, under an oversized yellow serif headline. The product’s own concept becomes the set.

(Summer Lovin’)

A promotional email built like a beauty editorial. A close-up hero image, a bold serif offer and one clear Shop Now button lead into a clean featured-products row.

(Neutral Gear)

A homepage carousel banner for summer sunglasses. A high-fashion crop, a grapefruit, and a quiet serif headline with short editorial copy and a Shop Sunglasses link.

(Visual system)

Products used as type, props or set pieces, never just packshots. Elegant high-contrast serif headlines, saturated single-color backgrounds and HSN’s “It’s fun here.” signoff tie the pieces to the brand.